Whether you’re still figuring out your general product offering or you are enhancing and adding capabilities to a well established product, the ultimate test of whether or not you’ve hit the mark (or are at least trending in the right direction), is how your audience engages with what you’ve created. Yes, you can (and should) do market research before designing and coding up a potential solution to an identified problem, but the only way to know for certain, is to see what happens when your concepts come in contact with your audience.

The seventh behavior, “Release ridiculously often,” is usually met with nods from half of the crowd and raised eyebrows from the other half. The nodders want to know why it isn’t higher on the list and the eyebrow-raisers want to know the definition of “ridiculously often”.