Doc Norton & Associates

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Team Coaching

Teams often struggle to consistently deliver high-quality results, not because they lack talent, but because their processes, collaboration, or focus need refinement. Misaligned priorities, unclear workflows, and ineffective practices create bottlenecks that slow progress and reduce impact. By addressing these challenges and adopting intentional behaviors, teams can unlock their full potential, improve efficiency, and achieve their goals with confidence.

Our team coaching program is designed to tackle these pain points head-on, helping teams build the habits and practices they need to succeed. This coaching program empowers teams to master key behaviors that drive success by providing focused, structured support tailored to their needs. Using the Behaviors Framework, we help teams identify one Behavior they want to improve and dedicate six weeks to transforming how they work.

Whether it’s improving problem discovery, making work more visible, fostering collaboration, or refining delivery practices, our coaches provide hands-on guidance to ensure sustainable change.

What You’ll Gain

  1. Focused Improvement: A dedicated focus on one Behavior ensures meaningful progress and measurable results.

  2. Practical Application: Real-world coaching integrated into team workflows ensures skills and techniques stick.

  3. Sustainable Change: Structured guidance helps teams develop habits that last beyond the engagement.

  4. Tailored Support: A mix of 1:1 coaching, team participation, and training addresses challenges at both individual and group levels.

Coaching Focus Areas

Our coaching focus areas are based on of the Behaviors Framework.

  • Know the Problem You Are Solving:

    • Techniques for framing problems, identifying stakeholders, and aligning on outcomes.

  • Make the Work Visible:

    • Implementing visual task boards or Kanban to improve clarity and accountability.

  • Work Together:

    • Building trust, improving communication, and fostering collaboration.

  • Create Simple Things in Small Steps:

    • Breaking work into deliverable increments to reduce risk and deliver value sooner.

  • Be Meticulous About Composition:

    • Refining code, systems, or artifacts to improve maintainability and scalability.

  • Validate Before, During, and After:

    • Embedding feedback loops into processes to catch issues early and align with user needs.

  • Release Ridiculously Often:

    • Streamlining release processes to increase deployment frequency and feedback.

  • Favor Automation Over Documentation:

    • Identifying opportunities for automation to improve efficiency and reduce errors.

How It Works

  • 20 Hours/Week of Coaching Support:

    • 1:1 coaching sessions for team members.

    • Participation in team events (e.g., standups, planning meetings).

    • Short-form training and presentations.

  • Weekly Training Modules:

    • Tailored to the selected Behavior, focusing on practical tools and techniques.

  • Progress Reviews:

    • Ongoing tracking of metrics and goals to measure impact.

  • Final Summary Report:

    • Achievements, recommendations, and a plan for sustaining improvements.

Pricing Options

  • Single Engagement:

    • $30,000 per 6-week engagement (one team).

  • Multi-Engagements:

    • $24,000 per 6-week engagement (one team) for commitment to 3 or more engagements.

Why Choose Me as Your Coach?

With decades of experience leading technology and product teams, I bring practical, real-world expertise guided by the proven Behaviors Framework. My hands-on coaching style delivers actionable insights and tailored strategies while equipping your team with the skills and habits for long-term success. When you work with me, you gain a partner committed to your growth and results.

Ready to Build Better Behaviors?

Focus your team’s efforts, achieve meaningful progress, and create lasting sustainable change. Schedule your team coaching engagement today.