Doc Norton & Associates

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Technical Coaching

Technical success doesn’t just happen—it’s built through disciplined practices, shared knowledge, and a commitment to continuous improvement. Our Technical Coaching program is designed to help teams elevate their technical acumen by working collaboratively on real-world challenges. This isn’t abstract training or theoretical exercises; it’s hands-on coaching integrated into your team’s daily work.

Through highly collaborative practices like ensemble programming and focused learning sessions, we guide teams in refining their technical skills while delivering value. From learning how to refactor safely to evolving architecture in response to change, this coaching builds technical excellence that lasts.

What You’ll Gain

  1. Real-World Impact: Work on actual business problems while improving your team’s technical skills.

  2. Sustainable Practices: Build habits and techniques that continue to deliver value long after the engagement ends.

  3. Stronger Team Alignment: Foster collaboration and shared understanding through highly interactive practices.

  4. Improved Code Quality: Learn how to address technical debt and create systems that are easier to maintain and evolve.

  5. Adaptable Architecture: Gain confidence in evolving architecture incrementally without costly rewrites.

Coaching Focus Areas

  • Refactoring for Maintainability: Learn how to identify and safely refactor problematic areas in your codebase to improve clarity and reduce technical debt.

  • Architectural Evolution: Understand how to incrementally adapt your system architecture to meet changing business and technical demands.

  • Collaborative Development Practices: Build stronger team alignment and shared knowledge through ensemble programming and other collaborative techniques.

  • Technical Decision-Making: Develop confidence in evaluating trade-offs and making sound technical decisions as a team.

  • Continuous Learning: Establish habits that encourage ongoing improvement and adaptation of technical practices.

How It Works

  • Kickoff and Assessment (Week 1):

    • Understand your team’s technical challenges, goals, and workflows.

    • Identify focus areas such as code quality, architectural evolution, or collaborative development practices.

  • Weekly Coaching Structure (Weeks 2–6):

    • Ensemble Programming: Coaches work side-by-side with your team in real-time, guiding them through solving actual business problems.

    • On-the-Job Refactoring: Learn and apply safe refactoring techniques to improve code quality and maintainability.

    • Architectural Evolution: Gain hands-on experience evolving your systems to meet current and future needs.

    • Learning and Reflection: Dedicated sessions to debrief, discuss learnings, and address challenges encountered in the work.

  • Wrap-Up and Sustained Practices (Week 6):

    • Deliver a summary of progress, insights, and recommendations for sustaining technical excellence.

    • Provide resources and actionable next steps for continued growth.

Pricing Options

  • Single Engagement:

    • $30,000 per 6-week engagement (one team).

  • Multi-Engagements:

    • $24,000 per 6-week engagement (one team) for commitment to 3 or more engagements.

Why Choose Me as Your Coach?

With decades of experience leading engineering teams, refining complex systems, and driving technical excellence, I bring a practical, hands-on approach to coaching. I’ve worked alongside teams to tackle real-world challenges, from reducing technical debt to evolving architectures for scalability, all while delivering value. My collaborative style, grounded in practices like ensemble programming and safe refactoring, empowers teams to grow their technical skills while doing their actual work. When you choose me as your coach, you’re not just investing in short-term solutions—you’re building sustainable habits that enable long-term success.

Ready to Strengthen Your Team’s Technical Expertise?

Let’s work together to build skills, improve practices, and create systems your team can confidently maintain and evolve.